WHO IS MUSTAFA İÇİL? (BIOGRAPHY)

Mustafa İçil is an accomplished executive with nearly 30 years of experience in senior strategic sales and marketing roles. He has held management positions responsible for sales and marketing strategies at industry-leading companies, including Microsoft, Apple, and Google, from 1994 to 2013. Currently, he serves as a Digital Strategy and Innovation Consultant at his own firm, İÇİL Training and Consulting, which he established in 2013. Mustafa İçil is also recognized as a prominent Keynote Speaker in the field of Digital Transformation and Innovation. In addition to his professional career, he has taught "Digital Strategy" courses at renowned institutions such as Boğaziçi University and the TIAS Business School Executive MBA programs.

Born in 1972, Mustafa İçil graduated from Istanbul American Robert College and completed his undergraduate and graduate studies in Computer Engineering at Boğaziçi University.

From 1994 to 2005, he worked at Microsoft, initially in Chicago and later at Microsoft Turkey. During this period, he held the role of Marketing Manager for various Microsoft products, including Windows. Concurrently, he led projects in Turkey to drive computer penetration in emerging markets as part of Microsoft's efforts.

Between 2005-2007, he worked in Apple as a Marketing Manager and with his achievements in this role, he was chosen as one of the “Top Marketing Managers” by Capital magazine.

Between 2005 and 2007, Mustafa İçil served as the Marketing Manager at Apple, where his work earned him recognition among the "Top Marketers" by Capital magazine. From 2007 to 2013, he held several management roles at Google, including the position of Regional Marketing Director for Turkey, Greece, the Middle East, and Africa. Representing the Google brand, he contributed to brand management, product and market strategies, strategic partnerships, and channel programs, establishing marketing operations and teams from scratch in the regions under his responsibility. He also represented the global marketing team in the project group focused on establishing Google operations in emerging markets, making significant contributions to award-winning projects, some of which were scaled globally.

Currently, Mustafa İçil works as a Strategy and Innovation Consultant in the areas of Digital Transformation, Next-Generation Marketing, Technology Trends, Innovation, and Strategic Planning under the umbrella of İÇİL Training and Consulting, the company he founded in 2013. He is widely regarded as a distinguished Keynote Speaker in the field of Digital Transformation, Innovation and Next-Generation Marketing. Alongside his professional endeavors, he has previously taught "Digital Strategy" courses at esteemed institutions such as Boğaziçi University and the TIAS Business School Executive MBA programs.