In recent years, one concept has settled at the center of all strategy meetings in the business world: Artificial Intelligence. However, today the issue has gone beyond the question “How do we use AI?”. The real question now is: “How do we lead in an organization transformed by artificial intelligence?” This shift opens the door not only to new technologies but also to new management paradigms. From the CEO to the CFO, from the CHRO to the CTO, all C-suite executives must now redefine their roles. Because AI is reshaping not only operations but also decision-making processes, chains of responsibility, and organizational culture.

The annual IFA trade show in Berlin is more than just a product launch stage. It serves as a showcase for the technologies that will shape our homes, workplaces, and even societies in the years ahead. This year, between September 5–9, 2025, hundreds of brands presented their latest innovations. Rather than focusing on individual devices, in this article we will take a step back to look at the bigger picture: the technology trends that define the future.

For consumers and businesses, these trends are not merely “nice to know.” Many of the innovations we see at home today will set tomorrow’s business standards. Here are the eight key technology trends highlighted at IFA Berlin 2025.

When Generative AI entered our lives in late 2022, it impressed us with its ability to create content, perform data analysis, and generate visuals. But it had a major limitation: it could only respond to user prompts - it couldn’t take initiative on its own. That changed in 2024 with the rise of Agentic AI, introducing a brand-new paradigm in artificial intelligence. Unlike its predecessors, Agentic AI doesn’t just wait for commands - it can autonomously plan multi-step tasks, switch between tools to execute them, and adapt its actions based on feedback. Think of it not as a tool, but as a digital co-worker capable of driving outcomes - across platforms and systems.

Customer expectations are evolving faster than ever. No one wants to wait on hold for minutes just to get information about a product. A visitor landing on your website makes a decision in mere seconds: they either buy or leave - and often never return. This is exactly where AI-powered digital sales assistants - also known as chatbots - are beginning to change the game for small and medium-sized businesses (SMBs).

Today, a brand’s digital reputation has become virtually synonymous with its overall public perception. Potential customers and business partners often form their first impressions through digital platforms. This makes it impossible to leave digital reputation to chance. Brands must now build and actively manage their digital reputation with a solid strategy.

In August 2024, the European Union enacted the Artificial Intelligence Act (EU AI Act), which will come into force in 2026. For technology companies, this is not just a new regulation - it represents a turning point that changes the rules of the game. Even before its implementation, the law has already created a broad impact both in the public and business spheres by being the first to clearly and bindingly define the boundaries of artificial intelligence. What makes this law even more significant is that it does not only apply within the borders of the European Union. On the contrary, it concerns all companies that offer digital products or services to the European market - regardless of their geographical location. For companies in countries like Turkey, which have strong trade ties with Europe, this represents both a warning and an opportunity.

As we all know, remote work became the dominant model in the business world during the pandemic, initially as a necessary solution. Many large and mid-sized companies embraced it, leveraging the capabilities of modern technology. Recently, however, calls for a return to the office have been gaining momentum. So why are some companies choosing to bring employees back to office? And just as importantly, how is this transition being managed - and what does the future of work look like?

The e-commerce sector is undergoing a radical transformation driven by rapidly changing consumer habits and advancing technology. Cutting-edge solutions such as artificial intelligence, blockchain, the metaverse, and autonomous logistics processes are enhancing shopping experiences, making them more efficient, faster, and personalized for both businesses and consumers. Companies are increasingly investing in these technologies to gain a competitive advantage and respond more precisely to customer expectations. So, which innovations have the most significant impact on the industry? Here are five key developments shaping the future of e-commerce.

Art and technology, two forces that have shaped human history, are now more intertwined than ever before. In the age of digitalization, the boundaries between these two realms have blurred, fostering unprecedented collaborations between artists and technologists. Today, we witness this synergy in areas ranging from artificial intelligence to augmented reality, robotics to NFTs.

In an age where technology constantly pushes its limits, quantum computers stand out as one of the most fascinating and revolutionary developments of the 21st century. Still in their infancy, this technology has the potential to fundamentally transform the way we solve problems and process information. Let’s dive into what quantum computers are, their historical development, their impact on our lives, the competitive landscape, and future prospects.