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About


 

 

 

 

 

 

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About


 

 

 

 

 

 

İÇİL TRAINING and CONSULTING

KEYNOTES

Keynote Speech and panel moderations on the topics of new age marketing, technology trends and innovation.

TRAININGS

Corporate trainings on new age marketing, fundamental marketing strategies and team management. 

CONSULTING

Strategy Consulting and mentorship with a focus on new age marketing and brand management.


ABOUT

 

Mustafa Icil graduated from Istanbul American Robert College and completed his Bachelor’s Degree in Bosphorus University Computer Engineering Department. He then got his Master’s Degree from the same university and department.

Between 1994-2005, he has worked in Microsoft Chicago and Microsoft Turkey. In Microsoft, he has taken different marketing roles with the most recent one being the Windows Senior Product Marketing Manager. In parallel to this role, he has also been a member of the Microsoft’s global team focusing on emerging market strategies and led the local project team working on increasing the PC penetration in Turkey.

Between 2005-2007, he worked as Apple Turkey Marketing Manager and with the projects he has led in this role, he was chosen as one of the “Top Marketing Managers in 2006” by Capital magazine.

Between 2007-2013, he has taken different senior management roles in Google starting as the Google Turkey Marketing Manager, taking the marketing responsibilities of Greece, Middle East and Africa over the course of his employment in Google, and most recently becoming the Regional Marketing Director for Google Turkey, Middle East and North Africa. As the head of marketing, he was responsible for Google's brand management, product and market strategies, channel programs, acquisition and retention projects and strategic partnerships. In addition, for a year, he worked as the marketing lead within the Global Emerging Markets Council which was a task group setting the expansion strategies of Google in emerging markets. In Google, along with his team, he has initiated and led multiple award winning projects with some being scaled globally.

In 2013, Mustafa Icil founded his own company, İÇİL Training and Consulting, working as a Keynote Speaker, Trainer and Consultant focusing on New Age Marketing, Technology Trends and Innovation. He is also a lecturer in Bosphorus University Executive MBA program delivering the "Digital Strategy" course.

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Keynotes


 

 

 

 

Keynotes


 

 

 

 

KEYNOTES

If you would like to invite me as a keynote speaker or panel moderator to your events on the topics of new age marketing, technology trends and innovation, please use the contact form below. The keynote speech topics are:

 

ADAPTING TO DIGITAL TRANSFORMATION

In the last 10 years, most companies that did not adapt their businesses to digital transformation got left behind competition. Digital Transformation has a different meaning for each sector or each department; however, there is a common definition and approach. What exactly is Digital Transformation? What does it mean for companies? Who are the leaders of Digital Transformation within organizations? How does it impact the business models and consumer experiences? Where does Industry 4.0 and Internet of Things (IOT) sit within this concept? In this keynote, we address these questions and discuss what it means to be agile and adapt to Digital Transformation not to stay behind.

ENABLING CREATIVITY AND INNOVATION

We are in a world where the competitive edge relies on creativity and innovation, and it is a priority for companies to build these two into their DNAs. How can individuals within a company be more creative? How can teams empower each other to trigger more creativity and innovation? How can the management teams integrate innovation within the company culture? 

NEW AGE MARKETING

The basics of traditional marketing did not change, but what the digital world offers and  the new consumption behaviours create a need to look at marketing from a different perspective. What is changing in the marketing world and how shall we adapt our marketing strategies to it?

MEASURING SUCCESS IN DIGITAL MARKETING

You have access to a variety of data in digital platforms to track the behaviours and responses. Are you able to measure the success of your digital marketing activities efficiently using these data? What metrics determine the success of your digital marketing efforts? What should be the approach to measuring success in digital marketing?

CREATING VIRAL IMPACT

Having our messages spread through large audiences within a short time frame is one of the top priorities of digital marketing activities. We want this wave we create to reach all our targets. What do Reference Marketing, Influencer Marketing, Growth Hacking mean? How can one create viral impact through these approaches? How do we define success in viral marketing?

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TRAININGS


 

 

 

 

TRAININGS


 

 

 

 

TRAININGS

If you are interested in getting one of the corporate trainings on new age marketing, fundamental marketing strategies and team management, you can reach me through the contact form. The main training topics are:

 

DIGITAL AND SOCIAL MEDIA MARKETING STRATEGIES

This training covers new age marketing approaches. Among the main topics are the dynamics of the digital platforms, important terminologies, milestones of setting a 360 digital strategy and measuring success in digital all explained with examples and tips. The main purpose of the training is to share how digital marketing and social media can be used better to strengthen the brand and reach a wider audience.

Topics:

  • Digital Transformation and Marketing Trends
    • Developments in Communication Technologies
    • Digital Transformation and Discussions That It Raises
    • Building Blocks of Digital Transformation: Business Intelligence, Agility, Customer Centricity
    • Leaders of Digital Transformation in Companies
    • Industry 4.0 and Internet of Things
    • Digital Natives, Digital Fugitives, Digital Migrants
    • Impact of Digital Transformation on Consumer Behaviour
    • New Marketing and E-Commerce Trends
  •  Content Marketing and Websites
    • Defining and Implementing Content Strategy
    • Website Content Planning
    • Text and Video Blogs
    • Website Design Trends
    • Mobile Compatibility
    • E-Commerce Approaches
    •  earch Engine Optimization (SEO)
  • Digital Advertising and Lead Generation
    • Digital Advertising Strategies
    • Lead Generation and Lead Nurturing
    • E-Mail Marketing
    • Search Engine Marketing (SEM)
    • Remarketing
    • Programmatic Advertising
    • Landing Pages
  • Social Media Marketing
    • Social Media Platforms
    • Building a Social Media Strategy
    • Creating Engagement in Social Media
    • Managing Communication on Social Media
    • Social Selling using B2B Social Platforms
    • Digital Identity and Personal Digital Branding
    • Reputation Management
  • Influencer Marketing
    • Viral Marketing
    • Influencer Marketing
    • Referral Marketing
    • Viral Impact vs. Viral Success
  • Measuring Success in Digital
    • Setting Metrics Based on Targets
    • Big Data and Marketing Data Sources
    • Sample Marketing Measurement Approaches
    • Funnel Analysis for E-Commerce Sites

 

FUNDAMENTALS of STRATEGIC MARKETING AND PLANNING

This training covers the fundamental marketing concepts and building blocks of a Strategic Marketing Plan. The purpose is to share the process of strategic planning along with basic marketing principles that can be used while building the plan. All the topics are followed with brainstorming sessions and group workshops to make it easier to turn concepts into practice.

Topics:

  • Strategic Plan and the Building Blocks
  • Creating the Company Vision
  • Market Analysis Approaches and Tools 
  • Competition Analysis
  • SWOT Analysis
  • Segmentation Strategies
  • Target Setting
  • Relationship between Vision, Strategy and Tactic
  • Growth Strategies
  • Competition Strategies
  • Brand Identity and the Building Blocks 
  • Brand Positioning
  • Pricing Strategies
  • Marketing Communication Principles
  • Measuring Success

 

LEADERSHIP AND TEAM MANAGEMENT

This training focuses on the approaches and skills needed to turn oneself from a sole team manager to a leader that delivers results and grows the team. It covers the topics of how to build a strong team, motivate people, manage performance, grow and help others grow, and enable creativity and innovation to get the best out of the teams.

Topics:

  • Challenges of Managers
  • Building Blocks of Successful Leadership
  • Choosing the Right People for the Team
  • Effective Job Interviews
  • Different Organizational Approaches
  • Communication Built on Character Styles
  • Building a Long Term Vision
  • Giving the Team a Direction
  • Building Trust and Motivation Within the Team
  • Performance Management Processes 
  • Awarding Success
  • Career Growth Plans 
  • Innovative Leader
  • Being Creative as an Individual
  • Empowering the Team to Enable Creativity
  • Turning Creativity into Innovation

 

ENABLING CREATIVITY AND INNOVATION

We are in a world where the competitive edge relies on creativity and innovation, and it is a priority for companies to build these two into their DNAs. How do we implement the creativity and innovation within the company culture as an individual or as a team? How can you be more creative as an individual, how can teams empower each other for creativity and innovation, how can the company culture support innovation.

Topics:

  • Relationship Between Creativity and Innovation
  • Different Faces of Innovation in Companies
  • Being More Creative as an Individual
  • The Process of Idea Generation
  • Evaluating Ideas with the Acid Test
  • The Barriers and  Triggers of Creativity
  • Team Culture That Enables Innovation
  • Innovation in Company Culture
  • Examples of Innovative Culture

 

PRESENTATION SKILLS

The purpose of this training is to share the techniques to use for more effective communication of ideas on stage in company meetings, customer meetings and large conferences. The training covers the full process from preparation to delivery supported by individual presentations which are observed and rated by the trainer and the attendees.

Topics:

  • Planning the Presentation Flow and Content
  • Preparations Before the Meeting/Event
  • Body Language and Use of Voice
  • Building Presence on Stage
  • Controlling Stage Anxiety
  • Managing Audience Engagement
  • Turning Theory into Practice (video recorded workshop)
  • Maintaining Control against the Unexpected 
  • Preparing for Customer and Corporate Presentations
  • Controlling the Meeting Flow
  • Addressing the Questions in Corporate Presentations
  • Customer and Corporate Presentations (video recorded workshop)
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ConsultIng


 

 

 

 

ConsultIng


 

 

 

 

CONSULTING

If you need consulting through the process of building or executing your 360 degree Digital Marketing Strategy, you can reach me through the contact form. We can work together on increasing the digital presence of your brand and growing your audience.

 
 
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References


 

 

 

 

References


 

 

 

 

ReferENCES

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Contact


 

 

 

 

Contact


 

 

 

 

 

CONTACT

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